SEGMENT PAGE CONTENT OUTLINE
- Marquee Area
- Title and Supporting Statement related to the segment (Value Prop statement)
- Request Flavor Demo button
- Three Key Segment Differentiators – The style of this section is to try to construct a narrative on what sets ZE flavors apart with respect to that segment.
- Subtitle for Differentiator titles
- Differentiator Title
- Supporting Text
- Supporting Imagery
- Imagery Caption
- (currently) Include a button to request the demo (I may remove the button from this area.)
- ZE Evergreen Bullet Points – “Benefits of CoolZoom Encapsulated Flavors”
- Subtitle for section
- Six Points that set ZE flavors apart (What makes us different)
- Supporting iconography – with color theming
- Central image tied to the segment (reinforcing imagery)
- “Our Solutions” section
- Subtitle for section
- Section Title
- Supporting Text
- Minimum 2, up to 4 (3 ideal) blocks of ZoomLibrary content; this can be presentation decks, white papers, articles, etc. – curated content
- Zoom Specialists
- Minimum recommended 2 “specialists”
- Video intros
- Link to bio on About Us section
- Contact info?
- Request Demo Section?
- Possibly leave out or replace with smaller low-effort form for the email list
Segment Headline
Beverage Flavors
Text to engage the visitor to learn more. Not too long. From sweet and indulgent to acidic, fruity or savory, ZoomEssence offers flavor profiles that can be used across nearly all beverage applications – no matter how simple or complicated.
Content from Beverage Team
Intro Paragraph
Intro to the beverage page goes here written by segment team lead. ( adapt the content to inform the site visitor)
“CoolZoom flavors can be used across nearly all beverage applications. While functional powder beverages have been our sweet spot since the company’s inception, over the past several years our business has grown, and we’ve expanded to flavoring a wide variety of Ready-to-Drink (RTD) beverages. We can make RTD beverages taste good, even better, we can deliver aroma! A lost art in most beverage development is the ability for flavors (both liquid and powder) to deliver authentic aroma. Whether it be in a powder product that has historically relied upon utilizing flavors which have been high heat spray-dried that flashes off aroma during the drying process or an RTD beverage that utilizes liquid flavors with substantial amounts of diluents, both struggle with delivering aroma. Not with CoolZoom flavor-drying technology. Our low-temperature spray drying process retains 95-100% of the volatiles delivering flavor and aromatic qualities not often seen in a dry or liquid flavor. And even better, at very competitive cost in use. ” Ze has a decade of working in functional, RTD drink bases. Our beverage experts ( 35 years – jeff, 30 years Sue) ?
Highlighted Benefits

Highly aromatic, authentic flavor profiles
content goes here.
Low Use Rates
Low Use Rates = Lower Cost in Use (lower CIU i.e. cost savings strategy may vary for C-Stores versus premium brands)
Better Flavor Delivery Format
Better flavor delivery format, i.e. ease of use at the manufacturing level
Content from Bev Team
( source: Bev MS Teams Folder)
What the Beverage team wants to convey:
“Getting access to target personas and educating/marketing using CoolZoom flavors across all Beverage applications (Santaiti) ” This page is designed tot appeal to all personas: 1.R&D/Product Development 2. Owners/Decision-makers, 3. Purchasing Managers 4. Brand Managers
What the Category Manager (Joe S.) wants to convey:
“CoolZoom flavors can be used across nearly all beverage applications. While functional powder beverages have been our sweet spot since the company’s inception, over the past several years our business has grown, and we’ve expanded to flavoring a wide variety of Ready-to-Drink (RTD) beverages. We can make RTD beverages taste good, even better, we can deliver aroma! A lost art in most beverage development is the ability for flavors (both liquid and powder) to deliver authentic aroma. Whether it be in a powder product that has historically relied upon utilizing flavors which have been high heat spray-dried that flashes off aroma during the drying process or an RTD beverage that utilizes liquid flavors with substantial amounts of diluents, both struggle with delivering aroma. Not with CoolZoom flavor-drying technology. Our low-temperature spray drying process retains 95-100% of the volatiles delivering flavor and aromatic qualities not often seen in a dry or liquid flavor. And even better, at very competitive cost in use. ” Ze has a decade of working in functional, RTD drink bases. Our beverage experts ( 35 years – jeff, 30 years Sue) ?
What our Chief Flavorist wants to convey ( Sue Kidwell)
“It’s all about true taste. CoolZoom flavors for beverages run the gamut. We offer a variety of flavor profiles from sweet and indulgent to acidic and fruity, as well as savory or single-sourced essential oils! Our flavors can cut clear or provide just the right balance of opaqueness to meet the customers’ targeted profile. We deliver highly concentrated, highly aromatic flavors that will tickle your gustatory receptor cells. Beverages are becoming much more personal to consumers; customized flavors allow our customers to communicate with consumers on a personal level. There is nothing we cannot do for our customers in this space. The ability to dry, with nearly 100% retention, single-sourced ingredients as well as highly aromatic volatiles enable Zoom to deliver unmatched aroma and authentic flavor profiles. Nothing is lost in the drying process resulting in liquid quality in powder form.”
What our Principal Scientist in Beverage wants to convey (Jeff Foss )
“Utilizing flavors with lower use rates provides flexibility in formulation. For RTDs, Zoom flavors tend to hold up better pre and post-processing, eliminating the need for substantial amounts of overages typically required with other liquid flavors. Cost in use is, in most cases, so competitive it provides tremendous flexibility when flavoring including being able to use very expensive high-quality materials other flavor houses could not make work economically.” 35+ years of experience in house custom beverage development and successful commercialization bringing dozens of brands to the market.”
ZoomEssence can flavor (most any) beverage application:
1. PSD (Powder soft drinks)
2. RTD (includes tinctures, energy shots, etc.)- Still drinks, carbonated; juices to teas, enhanced waters to energy drinks, protein shakes to coffees
3. What about Sports Nutrition?
Customized flavor development for beverages: (clarify)
-
- Customized flavor development, using your base.
- You own the flavor formula upon adoption, this portability gives you control of your flavor.
- CoolZoom flavors are tested and evaluated using your proprietary (unflavored base)
Customized finished beverage development: (clarify)
-
- Flexibility to produce prototypes for virtually all commercially used configurations, temperature & hold times, etc. etc.
- State of the Art Beverage Processing. Pilot Plant scale Microthermics processor & in-line homogenizer offers a close simulation of commercial processing conditions for:
- Cold Fill Preserved
- Flash/HTST/Tunnel Pasteurization
- Hot Fill
- UHT (indirect & direct steam) and (near) aseptic filling
- Retort
Showcase two-three segment experts !
Explore our flavor creations- PLEASE REMOVE THIS SECTION

CoolZoom
Smores
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Fruity Cereal
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Birthday Cake
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Glazed Donut
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Boardwalk Fudge
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Cookie Dough
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Dirty Chai
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Mashmallow
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Apple Betty
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Cherry Pie
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Blueberry
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Cranberry
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Tart Cherry
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Raspberry
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Strawberry
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Mixed Berry
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Caramel
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Coffee
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Cheesecake
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Lemon
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Gingerbread
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Pumpkin Spice
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Cinnamon
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Maple
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Vanilla Bean
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Bourbon Vanilla
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Custard
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Vanilla Ice Cream
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French Vanilla
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Creamy Vanilla
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Milk Chocolate
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Hazelnut
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Creamy Chocolate
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Dark Chocolate
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White Chocolate
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Walnut
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Mint Chip
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Brownie
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Cookies & Cream
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Shortbread Cookie
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Smores
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Fruity Cereal
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Birthday Cake
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Glazed Donut
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